翻訳と辞書 Words near each other ・ Cause I Sez So ・ Cause lawyer ・ Cause marketing ・ Cause Moshing Is Good Fun ・ Cause of action ・ Cause of death ・ Cause of Death (album) ・ Cause of death (disambiguation) ・ Cause of Death (game) ・ Cause of Death (novel) ・ Cause of My Teacher ・ Cause of obsessive-compulsive disorder ・ Cause of Yasser Arafat's death ・ Cause to Believe ・ Cause-de-Clérans ・ Cause-related loyalty marketing ・ Cause4 ・ Causecast ・ Causeland railway station ・ Causeless cause ・ Causerie ・ Causers of This ・ Causes ・ Causes (company) ・ Causes and origins of Tourette syndrome ・ Causes for liberation of French colonies in India ・ Causes of autism ・ Causes of cancer ・ Causes of cancer pain ・ Causes of income inequality in the United States Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Cause-related loyalty marketing ： ウィキペディア英語版 Cause-related loyalty marketing Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, CLM is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation,〔http://store.nike.com/us/en_us/?l=shop,men_livestronghttp://www.redorbit.com/news/health〕 and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month.〔/1112702269/kodak-teams-with-bonnie-marcus-to-support-breast-cancer-awareness/〕 CLM, however, takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, CLM essentially “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing. ==Business applications== With consumer spending still depressed following the Great Recession, with an adjusted-for-inflation 2011 uptick of just one-tenth of a percent from 2010,〔(【引用サイトリンク】title=Spending by consumers rose 3.3% in 2011 - Sep. 25, 2012 )〕 companies are putting more effort into retaining loyal, high price-point customers. While loyalty programs are one way to achieve that aim through traditional points and rewards, CLM taps into increasingly cause-conscious consumers' tendency to patronize companies that support social causes. In an age where the US alone recycles 45 million tons of paper (as of 2010),〔(【引用サイトリンク】title=Frequent Questions | Paper Recycling | US EPA )〕 re-purposing unused loyalty points or miles fits in with that new level of worldwide consciousness. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cause-related loyalty marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.